Effective advertising should encourage someone to start doing something or to stop doing something. Effective advertising is often a combination of creative communication and thoughtful application. It has the ability to speak to the people you need to speak to in inventive ways. Effective advertising has the power to get consumers excited about what you're putting in front them. It can make your product immediately available and attractive. Effective advertising has the ability to make a business or product seem established and grander in scale. This will ultimately brand your business so that it stands out and fills a need.